Yoga courses online – a less obvious route
Offering yoga classes online and partnership marketing isn’t perhaps the first thing you think of as yoga teachers. (I know it’s taken us time to work it out). One of the benefits of recording our yoga classes is that we can now make them available to people as and when they have time to watch the yoga videos – wherever they are in the world.
Working in partnership with similar organisations, that have the same values and interests has proven, for YogaTonic UK, to offer an invaluable way to share our specialist yoga courses – such our our Runners and SkiFit programmes.
Sometimes advertising isn’t possible – for a small business, advertising isn’t quite within our budget, but we can certainly spend time nurturing new and existing relationships.
Hopefully you may find this blog useful when considering new ways of generating more visiblity for your online yoga classes.
As a word of warning and to manage expectations, this isn’t a quick fix or tap that is turned on immediately. There are somethings that are just out of your control…
Back in 2019 we launched our yoga for skiers programme to help people get ready for their time in the mountains. Working with both Crystal Ski Holidays and the SkiClub of Great Britain were perfect fits for us. As we all know, the ski seasons have been pretty much cancelled from February 2020 to April 2021. It’s been frustrating for us, though our thoughts go out to everyone involved with the skiing, and wider hospitality industries, durring this time.
10 Top Tips for making partnership marketing work
- Understand who your target market is (consumer) and what the cross over is with your partner
- Give yourself time – it does perhaps take more time to find the right organisation and also the relevant person to set up the activity, however, it is time well spent.
- Partnership means partnership – there are mutual benefits for both parties; a customer discount or sales based commission to create a new revenue stream.
- Think long term – think about establishing long term relationships with your partner
- Work together – afterall it’s a partnership
- Understand that your partner also has to focus on their core business – such as delivering ski holidays or organising running events
- Keep communicating – working with the partner is a continual process; explore new ideas and opportunities with them
- Try something new – you may offer something new to help address a need you hadn’t thought of before
- Deliver on your commitments – do what you say you are going to do
- Treat the partner as a distribution channel – look after them!
With this in mind we are pleased to launch our new partnership with Norwich Road Runners. We hope our package helps keep runners fit and healthy and get them to the start line of their event.
DM me to find out more or discuss potential ways of working together – whether you are a running club, event organiser or involved in the skiing market.
Yoga for Runners
Anyway – if running gives you more positives than negatives and it’s important to stay fit, healthy and injury free, as well as helping your mental health you may be interested in our Yoga for Runners Package.
We have created the package to help athletes to stay injury free, improve recovery, enhance your strength and stability, maintain your concentration and run better! A stronger core will help your alignment whilst running, whilst also help relieve any back pains you may have.
With 25 videos from 5 to 60 minutes our package will help keep running – whatever the weather, whatever the reason for only £19.99.
Best of luck with the race, event or challenge you are training for.
SkiFit Programme
With over 40 yoga and HIIT classes available in the online yoga course for skiers, there’s plenty of choice for you fit in a session as and when you can. Classes range from 5-60 minutes and will help you build core strength, balance and flexibility and cardio fitness – all key elements to help with your skiing.
With unlimited access to the classes, for only £39.99, you’ll be ready for the season ahead or be able to stretch out any stiff muscles following a day on the slopes.
