• Home
  • About Us
    • Yoga For Athletes
    • Yoga at Work
    • Kids Yoga
  • Ski Workout
    • Buy SkiFit
    • Yoga and skiing
    • SkiFit free videos
    • SkiFit in the media
    • SkiFit partners
  • Class times
  • Contact
  • Blog
  • GIFT IDEAS
YogaTonic UK
  • Home
  • About Us
    • Yoga For Athletes
    • Yoga at Work
    • Kids Yoga
  • Ski Workout
    • Buy SkiFit
    • Yoga and skiing
    • SkiFit free videos
    • SkiFit in the media
    • SkiFit partners
  • Class times
  • Contact
  • Blog
  • GIFT IDEAS

Blog

Is yoga now 'mainstream' - Nike launches first dedicated yoga range

2/4/2019

0 Comments

 
In January 2019, Nike formally announced a new clothing range, for both men and women, addressing the increased participation of yoga.

​Unsurprisingly the launch included household American sports stars from the NBA, NFL and the Women's NBA. I haven't seen the new range in stores yet but it will be interesting to see them and try them on. I wonder when the range will make it this side of the Atlantic....

Perhaps more interestingly will be how the existing retailers and yoga clothing companies respond to the entry of Nike into this market - from a price, design and quality perspective. I am sure that plenty of yoga studios have already had a broad range of Nike's clothing already worn in many a class already.... Will the clothing become a core part of our yoga wardrobe or part of the growing collection of active wear?

​Either way - as a yoga teacher, isn't it great that such significant brands now see yoga as a sufficiently large, sizeable (and presumably profitable) market that they want to be a part of.

To read find out more read the full article here (on a golfing website but more on that later....).

Picture
0 Comments



Leave a Reply.

    Author

    Tim & Shannon: Part time yoga teachers from Cookham, Berkshire. We thought it would be fun to share our learning experiences with like minded people.

    Archives

    December 2019
    November 2019
    October 2019
    September 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    September 2018
    August 2018
    July 2018
    May 2018
    March 2018
    January 2018
    December 2017
    October 2017
    September 2017
    August 2017
    July 2017
    March 2017
    September 2016
    August 2016
    July 2016
    June 2016

    Categories

    All
    Experiences
    Yoga Tips

    RSS Feed

Picture
Picture
Picture
DISCLAIMER
© COPYRIGHT 2019. ALL RIGHTS RESERVED.
  • Home
  • About Us
    • Yoga For Athletes
    • Yoga at Work
    • Kids Yoga
  • Ski Workout
    • Buy SkiFit
    • Yoga and skiing
    • SkiFit free videos
    • SkiFit in the media
    • SkiFit partners
  • Class times
  • Contact
  • Blog
  • GIFT IDEAS